10:00 - 10:45


Han Bernd Kittlaus
CEO, consultant, trainer / Chairman
InnoTivum / ISPMA
All levels


Hans-Bernd Kittlaus is the chairman of ISPMA e.V. ( He is also the owner and CEO of InnoTivum Consulting ( which he founded in 2001. Before, he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization, Germany) and Head of Software Product Management and Development units of IBM. His main focus areas are software product management, strategy and organization of units responsible for software(-intensive) products. Hans-Bernd has been working as a trainer, coach and consultant for both corporate IT organizations and companies in a number of industries. He has trained hundreds of product managers in more than 70 SPM trainings including all five ISPMA-based training modules. He is a frequent presenter at conferences and has published numerous books and articles, his latest being “Software Product Management: The ISPMA-Compliant Study Guide and Handbook” (with Samuel Fricker, Springer 2017). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and certified as ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO), and PRINCE2 Practitioner.

Speech name: From Software Service to Product Business

The business models of software-related professional services and software products differ significantly. Establishing a Software Product Business in a Professional Service Organization is always a significant challenge, e.g. with regard to financial model, measurement system, career paths, skills, and culture. This keynote will address these challenges and show a case study and a roadmap how to get there.