14:00 - 14:45
15:00 - 16:45


Mark Smalley
The IT Paradigmologist / Global Ambassador
Smalley.IT / DevOps Agile Skills Association
All levels


Mark Smalley, also known as The IT Paradigmologist, thinks, writes and speaks extensively about IT 'paradigms' – in other words our changing perspectives on IT. His current interests are the digital enterprise, IT operating models, value of IT, business-IT relationships, co-creation of value, multidisciplinary collaboration, working with complexity, and as the overarching theme, management of information systems in general. People collaborate with Mark to discover where they are and to visualize where they want to be. Mark is an IT Management Consultant at Smalley.IT and Delivery Partner for GamingWorks' The Phoenix Project DevOps business simulation. He is Global Ambassador at the DevOps Agile Skills Association (DASA). He is a contributor to bodies of knowledge such as ASL, BiSL, BRM, COBIT, DevOps, IT4IT, ITIL, and VeriSM. Mark has lectured at various universities and has spoken at hundreds of events in more than twenty countries.

Speech: If-then-maybe - the thinker's nightmare

In case you hadn't already noticed, the 'systems' that you work with, are not always predictable. There is not always enough information available for analysis and decision-making. Part of the world is simply unknowable. This is frustrating for thinkers who are used to the ‘if-then-else’ mental model. So how do we deal with 'if-then-maybe'?

Fortunately for thinkers, a model with four boxes comes to the rescue. It's called the Cynefin Framework. It helps you make sense of the environment and decide on the most effective way of working. Many people have found it liberating, because they always had doubts about the control that those thick projects plans promised. 

The major takeaway of this session is a better understanding of how the world really works, and different approaches to deal with ordered, complex and chaotic systems. 

Master-class: The IT Renaissance - opportunity or threat?

The IT Renaissance is upon us. Things feel fundamentally different. Whether the discussion is about Agile, DevOps, Product vs Project, Machine Learning or whatever, things have changed. Traditional roles and functional silos that were useful in the Dark Ages of IT, are evaporating in favour of multidisciplinary T-shaped people and small independent teams. Business Analysis is still needed, but not necessarily performed by traditional Business Analysts, who need to develop and reposition themselves in order to survive.

This interactive masterclass explores various aspects of this brave new IT world, including empathy, business-IT relationships, value chains, the digital enterprise, and product ownership.

The main takeaway is a better understanding of how traditional roles such as the Business Analyst are changing, and how to remain relevant and valuable.