11:00 - 11:45


Yuriy Gaiduchok
VP Business Competence and Services at Intellias
All levels


With 15 years in professional IT services and products, Yuriy Gaiduchok has diverse hands-on leadership experience in business analysis, product management, and business transformation. In addition to engaging directly with clients and products, he developed portfolio of services, created products, built competence, and influenced business changes in several large companies having thousands of employees. Worked with distributed multi-layered teams, product development and outsourcing, US and EU clients. Holds MSc in Technology Management from LvBS and multiple certifications such as IIBA CBAP and Pragmatic Marketing. Awarded as the Best BA Professional 2017 by IT Awards Ukraine. Frequently shares knowledge at industry events internationally. LinkedIn:

Speech: Analyzing Quality Attributes

To build a successful product, you have to be fast to validate your hypotheses early and often. But are we asking all the right questions including how well it is expected to work? Had we addressed its hidden properties that often create strong emotional connection for customers? This presentation focuses on the importance of designing product quality attributes (also known as non-functional requirements) while keeping the balance between agility and taking risks.

Learning objectives:

  • How to build products that scale with desired quality attributes;
  • More realistic understanding of required time and efforts;
  • Learn approach for defining non-functional requirements.