Mark Smalley
The IT Paradigmologist / Global Ambassador
Smalley.IT / DevOps Agile Skills Association
All levels

Target audience

    • Agile team members, to create more value for the client
    • Business Analysts, to add more value to Agile teams

Required skill

3+ years of experience in IT development

We recommend

Take the optional certification exam directly following the master-class

Duration 10:00 — 17:00
Lunch 13:00 till 14:00
Optional exam 17:10 till 18:00
Master-class: The IT Renaissance - opportunity or threat?

The IT Renaissance is upon us. Things feel fundamentally different. Whether the discussion is about Agile, DevOps, Product vs Project, Machine Learning or whatever, things have changed. Traditional roles and functional silos that were useful in the Dark Ages of IT, are evaporating in favour of multidisciplinary T-shaped people and small independent teams. Business Analysis is still needed, but not necessarily performed by traditional Business Analysts, who need to develop and reposition themselves in order to survive.

This interactive masterclass explores various aspects of this brave new IT world, including empathy, business-IT relationships, value chains, the digital enterprise, and product ownership.

The main takeaway is a better understanding of how traditional roles such as the Business Analyst are changing, and how to remain relevant and valuable.









Mark Smalley, also known as The IT Paradigmologist, thinks, writes and speaks extensively about IT 'paradigms' – in other words our changing perspectives on IT. His current interests are the digital enterprise, IT operating models, value of IT, business-IT relationships, co-creation of value, multidisciplinary collaboration, working with complexity, and as the overarching theme, management of information systems in general. People collaborate with Mark to discover where they are and to visualize where they want to be. Mark is an IT Management Consultant at Smalley.IT and Delivery Partner for GamingWorks' The Phoenix Project DevOps business simulation. He is Global Ambassador at the DevOps Agile Skills Association (DASA). He is a contributor to bodies of knowledge such as ASL, BiSL, BRM, COBIT, DevOps, IT4IT, ITIL, and VeriSM. Mark has lectured at various universities and has spoken at hundreds of events in more than twenty countries.